If you’ve ever popped into IKEA for “one thing” and emerged three hours later with a lamp, 40 tea lights and no idea where you parked, you’ll know it already has something of an endurance element. Now they’re making it official. This December, 80 runners will take
If anyone still thinks physical retail is fading into the background, a quick look at what’s been opening across New York lately tells a very different story. The newest wave of launches is not about cautious test stores or quiet rollouts. It is about statements. Big
If you’ve ever strolled through Copenhagen recently and thought the city had suddenly turned into a giant cardboard sculpture, you weren’t imagining it. IKEA’s latest outdoor campaign literally wrapped the city in flat-packs, turning buses, buildings, shelters, and scaffolding into oversized versions of the brand’s
Decathlon’s latest idea is one of those simple but genius ideas that makes you wonder why no one did it sooner. In partnership with SportsBox, they’re installing smart lockers filled with free-to-use sports gear in parks and public spaces across Czech and now Australia. The idea
Aldi has gone full Manc in the best possible way. In a brilliantly cheeky move, they’ve temporarily rebranded their Prestwich store to “Aldeh”, a nod to the local accent and a perfect tribute to Oasis as they return home for their massive Heaton Park gigs. This
Another retail campaign that piqued my interest at this year's Cannes Lions International Festival of Creativity, was Oreo’s “Name This Oreo” by VML. It picked up a Gold Lion in Audio & Radio and was also recognised in Social & Influencer and Direct. And honestly,
If you’ve ever stood in a store and wished someone would just tell you what to buy — this one’s for you. Skechers has just launched a new interactive screen at their new Punggol Coast Mall store in Singapore: Luna, an AI-powered retail assistant that’s part
Anyone who works anywhere within the retail industry should be not only intrigued, but all over TikTok Shop. And here’s why. TikTok Shop was the fastest-growing e-commerce platform in the UK in 2024. The number of shoppers that year jumped by 131% driving an 180% year-on-year rise
While Elon Musk's Twitter escapades continue to make headlines, Tesla is embarking on an exciting new venture: a diner and drive-in theater. Departing from the chaos of social media, Tesla's latest project harks back to the nostalgia of the 1950s, promising a unique blend of
What does the future hold for autonomous dining? In San Francisco, a groundbreaking concept in the restaurant business is taking shape at an outdoor food court, and it goes by the name of Mezli. Mezli stands out as the world's inaugural fully robotic restaurant, where
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