The UO app from fashion retailer urban outfitters aims to keep the company connected to teenage consumers and build the brand's relevance to changing lifestyles. Launched towards the end of last year, the app attempts to strike the difficult balance between social media marketing, data collection
In today’s landscape, where the blur between online and offline is the new normal for consumers, building a successful brick-and-mortar experience requires retailers to rethink how to make digital a core aspect of their physical stores. Mobile is the go-to technology to help bridge that gap.
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