Pop-ups are now big business for the world’s biggest retailers. All over the world, pop-ups with a wide variety of purposes are opening in an ever wider variety of spaces. Sometimes it’s to launch a new product range, and sometimes it’s to communicate the values
The concept store has changed. Once it was about selling a certain lifestyle. The new retail concept store is a space where a brand is exploring a new direction, idea, initiative or concept – if you will. These concept stores are a departure from the norm for the brands.
Tiffany & Co. will mark the opening of a new luxury boutique on the ground floor of Selfridges in London with an immersive installation that lets visitors walk through a projected cityscape. Fifth & 57th is a recreation of the intersection of Fifth Avenue and 57th
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