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There’s quite a lot on offer in Oxford’s new John Lewis, but is the ‘experience’ of shopping the store something that’s been around for years? This is a very good store and has a lot of elements, all of which add up to a lot more
Traditional pop-up store events appear to have met their match. The evidence is showing that by replacing these events with En Route engagements, which is essentially bringing the products into the consumers’ everyday lives, companies are better able to meet the needs of customers. The limitation of pop-ups as we
Loyalty schemes for retail customers have been around for a long time--but the latest, from Finland's pet speciality retailer Musti Group, offers something rather different. Musti, and agency TBWA/Helsinki, are claiming to have invented the "very first customer loyalty program for dogs." "Biscuit" is a "smart"
Melbourne has been chosen as the seventh city globally for the Mercedes me concept store which will open in the CBD on Friday 3rd November, 2017. Mercedes me Melbourne, at the newly developed foot of the Rialto Towers on the corner of King and Collins Streets,
In its continuous pursuit of establishing tangible touchpoints, Amazon, the leading online mega-retailer, is set to inaugurate a captivating pop-up bar in Tokyo, Japan. This strategic move underscores Amazon's ongoing foray into the realm of brick-and-mortar establishments. Notably, Amazon has successfully introduced bookstores and, more
Fashion magazine Marie Claire and global payments company Mastercard have partnered to launch a concept pop-up shop. The Next Big Thing brings to life new innovations in fashion, beauty, entertainment, technology, and wellness. It offers consumers the opportunity to experience a new way to shop,
First introduced in France, the new Sephora store concept is now available in Spain at two new flagship stores. Featuring innovative design, these hyper-connected stores bring customers a unique beauty experience in an unprecedented service-driven environment, perfectly expressing the beauty retailer’s Play, Share and Shop philosophy. Following
The process whereby shopping meets unusual experiences head-on is developing fast with more and more companies getting in on the act, and it’s leading to a number of travel brand-retail collaborations. The most newsworthy of these has just been announced with Sarah Jessica Parker hosting exclusive
As malls across the country succumb to declining foot traffic and the lure of online shopping, a development in Los Angeles’s artsy Culver City neighborhood is proving that it’s still possible to draw customers in person—if you design the right experience. Called Platform, the year-and-a-half-old
If asked to imagine a house in San Francisco, you’re more likely to describe a colourful multi-storey Victorian building than a museum-like setting with walls and furniture cut from clear acrylic. At least until now. Located in San Francisco’s downtown Metreon complex, Target’s Open House concept store