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The Body Shop is going back to the future with a UK concept store that aims to return to the activist roots of its late founder, the environmental and human rights campaigner Anita Roddick. As well as a zone to encourage shoppers to become part of a
Ever been wandering around, looking at designer clothes and fancy makeup, and desperately fancied watching a film? Well, no longer shall you have to stop your shopping and schlep to the nearest cinema, for Selfridges will soon open their very own movie theatre, right inside their
Chinese consumers now constitute 30% of the global smartphone market (IDC, 2019). Hoping to harness their tremendous buying power, Chinese smartphone brand Vivo is deploying demo and test tactics in its playful, experimentation-first flagship the Vivo Lab in Shenzhen. Aiming to increase its customer base from 200 million+
If this is what a value retailer looks like then many are in trouble
Retailer T.J. Maxx debuted a new multicity interactive game built around the idea of "Maxximizing," which is used in the brand's messaging to convey that shoppers don't need to sacrifice quality or price to find items that are right for them, according to a news release. T.J.
NEW YORK — The Big Apple has always been known as a go-to place to shop, but in recent years it has also revealed itself to be a testing ground for new store concepts. As retailers experiment with technology, engage with audiences and launch digitally native
For years now, traditional retail stores have been under attack. Consumers love the convenience and selection of shopping online, leaving brick-and-mortar stores to be dubbed a dying breed. In fact, over 3,800 stores closed in the US in 2018 alone and we saw some of our most cherished
Nike opens its newest Nike House of Innovation as Nike NYC: a 68,000 sq. ft., six-level, cross-category premium Nike store at 650 Fifth Ave., in New York. Nike opens its newest Nike House of Innovation, on Thurs., Nov.15 as Nike NYC: a 68,000 sq. ft., six-level,
As a note of a recent brand who is getting a foot into the world of retail entertainment, KitKat launched The first KitKat Chocolatory in Canada, an interactive pop-up that opened on Queen St. W., for a limited time. Visitors can personalise their own handcrafted KitKat bar with
“Get ready for a better world” is the slogan of Kidzania, the Mexican “educational play” company, which promises that it will teach children “real-life skills”. At these amusement parks – of which there are now 19 worldwide – children play alone in small indoor cities, performing