McDonald’s Corp., in its largest acquisition in 20 years, is buying a decision-logic technology company to better personalize menus in its digital push. The world’s biggest restaurant chain is spending more than $300 million on Dynamic Yield Ltd., according to a person familiar with the matter. With
Retailer T.J. Maxx debuted a new multicity interactive game built around the idea of "Maxximizing," which is used in the brand's messaging to convey that shoppers don't need to sacrifice quality or price to find items that are right for them, according to a news release. T.J.
For years now, traditional retail stores have been under attack. Consumers love the convenience and selection of shopping online, leaving brick-and-mortar stores to be dubbed a dying breed. In fact, over 3,800 stores closed in the US in 2018 alone and we saw some of our most cherished
Following the trend of cashless stores which initially became well-know with Amazon Go, both Alibaba and JD.Com have created their own versions. Hema Hema is Alibaba's entry into what the company calls 'New retail'. A supermarket that uses technology and data to provide a more seamless and more
Nike opens its newest Nike House of Innovation as Nike NYC: a 68,000 sq. ft., six-level, cross-category premium Nike store at 650 Fifth Ave., in New York. Nike opens its newest Nike House of Innovation, on Thurs., Nov.15 as Nike NYC: a 68,000 sq. ft., six-level,
M&S’s Clothing & Home Marketing team has launched a Digital First campaign that celebrates and shares with customers the Must-Have wardrobe essentials for the coming season across Womenswear, Menswear, Kidswear, Home and Beauty. Must-Haves will launch with a high impact execution across multiple channels including
Online marketplace Bluefly and startup NeWants are partnering to sell limited-availability products through an interactive, gamified flash page where shoppers can earn discounts of up to 95% by sharing the product page through their social networks, according to a NeWants press release. Once per day, shoppers will be given
Amazon's first-ever printed holiday shopping catalogue is here. It's making a print catalogue that will lay around people's houses during the holiday season so kids can learn about new toys and nag their parents to buy them. Amazon even left blank space up front for kids
Whether its apparel or health services companies, brands are using their relevant data findings to create personal relationships with consumers. Brands are increasingly focused on expanding offerings for male consumers. They are using demographic data to understand their shoppers and deliver customised products and services online. Brands
“Get ready for a better world” is the slogan of Kidzania, the Mexican “educational play” company, which promises that it will teach children “real-life skills”. At these amusement parks – of which there are now 19 worldwide – children play alone in small indoor cities, performing
English