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Of all the devices that populate our lives, none seem to have taken a more central role than our mobile phones. Whether standing in line at the store or during our daily commutes, we take any and every opportunity to get lost in the glow
2015 has already been an exciting year for retail innovation, with everyone from large brands to small merchants thinking of new ways to connect with their digital consumers. The past few years have been marked with radical change in the retail space, with the owners
The Neiman Marcus Innovation Lab (known as iLab) has launched their interactive retail table project in three of its major locations in Austin, Chicago and Topanga. Displayed in each store’s shoe salon, these concept tables are approximately 70” long, 34” tall, and 26” wide and comprise
Spylight is using its studio access and vast fashion database to give fans a star-studded shopping experience The media we consume provides a framework for living – a model on which we base our lives and guide our actions. TV and movie characters play a huge
Amazon is launching transactional adverts on interactive digital kiosks across the New York Subway over the Christmas period. From next week the kiosks will greet Subway users with ads featuring products from Amazon’s Consumer Electronics Holiday Gift Guide. They will also feature content from New York’s Metropolitan Transportation
Most internet users are very familiar with the experience of viewing tailored, demographically targeted ads while online. Behind the scenes of this data-based practice, however, one company has been eyeing the bigger picture of geographical trends, and now has a pretty good idea of the
Shoppers are gearing up to spend for Christmas 2014, but when it comes time to ring up the purchases, many will have encountered innovative new strategies employed by retailers to make the gift-buying experience easier, more personalised, and a heck of a lot more digital. The retail
Think about that store you just couldn’t live without. It may not check off every item on your shopping list, but you can trust that it will probably tick off a few. Our relationship to our favorite retailers is built on this idea that its products
The following ideas explore three very specific ways that Starbucks can transform its current experiences. Each of these ideas has an overarching exploration of the larger idea, followed by a number of tangible examples of how that idea could manifest itself through space, service, and experience
What makes a store experience great – Is it the array of products? Customer service? Likely it is more than just one thing, but rather a combination of factors and emotions that lead customers to connect with the store. What this means is that retailers