For Baby Boomers, keeping up with the Joneses was all about tangible, material goods: the swankiest new car, a cutting-edge TV and top-of-the-line home appliances. Their community, composed of neighbours, close friends and colleagues, shaped the purchases that defined status and success. Today, though, spending priorities
Let’s face it. Shopping for bras is the worst, and the process of actually finding one that fits is impossible. You can get measured five different places, be told you are five different sizes, and still find yourself pulling at the straps or tucking in
I read an interesting article this morning around the personalisation of a retail experience. Specifically in the hotel industry. There was some good advice for all industries
In an interesting rally of political support, UK fashion retailer New Look has got on board the revival of the #DumpTrump movement. Using it to empower their major female customer base, they're selling printed Tee's with the slogan: RESPECT WOMEN. #DUMPTRUMP. Posting videos on Instagram aswell as seeding
Alibaba has revealed new technology allowing users to pay for goods within a virtual reality shop simply by nodding their heads. VR Pay is the latest technological innovation from the Chinese ecommerce giant aimed at streamlining their online shopping process, and is slated for release by
1. Make it easy for the customer: Jeans store uses QR codes to cut the stress out of shopping Shopping can be a trial for some, and it’s a widely held belief that many men can find it more of a chore than women. Aiming to improve the experience
Karen Millen has launched a retail technology concept store in London’s Shoreditch neighbourhood, showcasing existing in-store technology alongside a range of the latest technologies coming soon. Called Nexpo, the pop-up by the British women's clothing retailer – which normally specialises in tailoring, coats and eveningwear –
Macy’s is set to launch an in-store shopping assistant powered by artificial intelligence thanks to a new tie-up with IBM Watson via developer partner and intelligent engagement platform, Satisfi. Macy’s On Call, as it’s called, is a cognitive mobile web tool that will help shoppers get
First there was shoppable video where customers could add an item to the cart straight off a model’s back. By integrating ‘cinematographic commerce’ into their campaigns, brands saw an increase in conversion, engagement and click-through rates, meaning the ‘touch-to-buy’ model proved to be an effective marketing tactic. Fast-forward a
Adobe revealed this week a plan to bring digital personalisation to the store. At the company’s annual marketing summit in Las Vegas this week, director of e-commerce Errol Denger said the new technology will integrate shoppers’ personal information with data-driven recommendations for a personalized offline
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