New fitting room technology being tested at Nordstrom will make trying on clothes a surreal experience. The technology, which was developed by eBay, will include a touchscreen mirror that will track what items are brought into the room, and provide additional recommendations to the consumer. “Nordstrom and eBay
Amazon is launching transactional adverts on interactive digital kiosks across the New York Subway over the Christmas period. From next week the kiosks will greet Subway users with ads featuring products from Amazon’s Consumer Electronics Holiday Gift Guide. They will also feature content from New York’s Metropolitan Transportation
Most internet users are very familiar with the experience of viewing tailored, demographically targeted ads while online. Behind the scenes of this data-based practice, however, one company has been eyeing the bigger picture of geographical trends, and now has a pretty good idea of the
Think about that store you just couldn’t live without. It may not check off every item on your shopping list, but you can trust that it will probably tick off a few. Our relationship to our favorite retailers is built on this idea that its products
I came across an article from the UK some time ago that now, being a mum resonates quite profoundly. It was titled '12 ways for retailers to appeal to mums' and there are some solid lessons in here that all Australian retailers could learn from. Why
House of Fraser is introducing mannequins that can tell customers exactly what they are wearing and where the products can be found in store using beacon technology. The trial at its Aberdeen store uses VMBeacon technology, which can send information to consumers’ smartphones as they walk
Uniqlo is now offering customers the opportunity to make their own T-shirts through their smartphones. Previously, the retail chain has collaborated with celebrities and artists like Inès de La Fressange and Pharrell Williams to produce a collection of limited-edition T-shirts and accessories. Now, consumers can
Since Tinder’s launch last October, a number of apps have begun to copy their swiping interface, so much so that other dating service companies have made arrangements to use the same technology. Moving your finger effortlessly across the screen to endorse or denounce a person,
It’s still very early days for mobile payments, with the vast majority of consumers still not convinced that it really is a lot easier to pay for things using their phones instead of pulling out a payment card or even cash. But companies like PayPal continue to
Fashion retailer Topshop will give its customers the chance to sit on the front row at London Fashion Week in a virtual reality experience. The Topshop Unique show, part of London Fashion Week, will be live streamed from the Turbine Hall at the Tate Modern into a virtual
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