For Baby Boomers, keeping up with the Joneses was all about tangible, material goods: the swankiest new car, a cutting-edge TV and top-of-the-line home appliances. Their community, composed of neighbours, close friends and colleagues, shaped the purchases that defined status and success. Today, though, spending priorities
1. Make it easy for the customer: Jeans store uses QR codes to cut the stress out of shopping Shopping can be a trial for some, and it’s a widely held belief that many men can find it more of a chore than women. Aiming to improve the experience
Karen Millen has launched a retail technology concept store in London’s Shoreditch neighbourhood, showcasing existing in-store technology alongside a range of the latest technologies coming soon. Called Nexpo, the pop-up by the British women's clothing retailer – which normally specialises in tailoring, coats and eveningwear –
Macy’s is set to launch an in-store shopping assistant powered by artificial intelligence thanks to a new tie-up with IBM Watson via developer partner and intelligent engagement platform, Satisfi. Macy’s On Call, as it’s called, is a cognitive mobile web tool that will help shoppers get
Samsung’s new 40,000 square foot digital playground in Manhattan’s Meatpacking District is an immersive brand experience like no other. Called ‘837,’ the store, which opened on Monday and is located at 837 Washington Street, does not actually stock merchandise (although customers may make onsite digital
People have been shopping in-store since the beginning of civilisation – and online since the mid-1990s. With two decades of e-commerce under our belts, 2016 is a good time to look at how people are shopping online and in-store. Shopping patterns have shifted since the last
Retail innovation is often credited to the little guys—quirky companies and specialised startups that invent technologies to disrupt an industry. However, several larger brands that have adopted a forward-thinking strategy are leveraging new technologies to enhance the shopper experience and establish a new paradigm in
While email has long ago settled in, messaging is still growing. Boston-based company InMoji can connect consumers to brands through messaging. Founded last year, the startup offers clickable icons — called InMoji — that live in a message and can connect you to, say, an offer from
In today’s landscape, where the blur between online and offline is the new normal for consumers, building a successful brick-and-mortar experience requires retailers to rethink how to make digital a core aspect of their physical stores. Mobile is the go-to technology to help bridge that gap.
Schuh has teamed up with Google to take part in a location-based real world mobile phone game, where users cross between virtual and reality. Users playing the game called Ingress will be able to interact with ‘portals’ in Schuh retail stores in the UK and Ireland. Players can
English