The UO app from fashion retailer urban outfitters aims to keep the company connected to teenage consumers and build the brand's relevance to changing lifestyles. Launched towards the end of last year, the app attempts to strike the difficult balance between social media marketing, data collection
San Francisco-based mobile e-commerce company ShopChat is an app that uses an image-based keyboard to more quickly share favorite products with contacts. Built on the premise that more and more people are using messaging applications to share images, San Francisco-based ShopChat adds an image-based keyboard to many popular
Traditional retailers are being drawn into an unusual paradox. When customers shop online, use search engines or websites then the different systems are able to change the layout to recommend products based on personal preferences, past behaviour and demographics. This includes using their search history and
Sephora is joining multiple other companies in recognizing the importance AR is going to play in future beauty product shopping. The makeup retailer introduced a “Sephora Virtual Artist” this week in an update to its iOS app. The feature, which was developed in partnership with AR company
Setting itself apart from ad campaigns consisting of “big headline fashion photographers and celebrities” is as integral to Ted Baker as its smart dresses and quirky styling. And the fashion brand, well-known for its unorthodox take on marketing, is continuing that charge with the launch of a
A new app by the clothing brand lets shoppers try on clothing without needing to step inside a store Say goodbye to long changing room lines! Gap has unveiled a new augmented reality app called DressingRoom by Gap that lets customers try on pieces of clothing without ever stepping
Cognitive computing is enabling retail businesses to deliver smart solutions for their customers. Forget the shopping centre spruiker trying to sell a product that’s completely useless to you, even at a “whopping 50% off, but only for the next hour”. The cognitive era of retail is
Online shopping has now reached a decade of maturity. We all use services like Amazon Subscribe & Save—and we do so through our phones, following advertisements we see on Facebook. Yet while the internet forever changed shopping, the physical retail environment lagged behind. That is until
Department stores are a way of life in the UK. It’s not surprising really given that many believe Harding, Howell & Co’s Grand Fashionable Magazine, opened in London in 1796, to be the world’s first department store. While there are now department stores from established names like
Amazon is testing a grocery store in downtown Seattle that lets customers walk in, grab food from the shelves and walk out again, without ever having to stand in a checkout line. Customers tap their cellphones on a turnstile as they walk into the store, which
English