The concept store has changed. Once it was about selling a certain lifestyle. The new retail concept store is a space where a brand is exploring a new direction, idea, initiative or concept – if you will. These concept stores are a departure from the norm for the brands.
There have been some fab retail initiatives over the last few months and here are just a few. L’Occitane en Provence L’Occitane en Provence is evolving its experiential retail strategy with the launch of the L’Occi Truck – the first-ever travelling shop experience for the brand. The retail store
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