Walmart will host the first shoppable livestream on Twitter as the retailer broadens its efforts to link social content with commerce for the holidays, according to a blog post by U.S. Chief Marketing Officer William White. On Sunday at 7 p.m. EST, the brand will broadcast a half-hour
Albertsons (US) is partnering with tech startup Firework to develop short-form videos and livestream content designed to encourage visitors to use its digital platforms and purchase groceries, the companies announced Wednesday. Shoppable videos, each about 30 seconds long and optimized for mobile devices, will start appearing on Albertsons' websites
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