EnglishA new retail model has been pioneered by Ogilvy & Mather Hong Kong that is set to transform shopping behaviour beyond recognition. 'Shop Elsewhere' – a unique shopping referral platform and collaborative movement that encourages independent fashion designers to recommend other’s products that compliment their own.
Christmas is no longer just a time for giving. It’s also a time for adverts, Sales, and increasingly, innovation. Rebecca Thomson charts some of the best ideas to emerge in the past two months Retailers have well and truly leapt on the innovation bandwagon this year.
Hointer is a new 'microwarehouse' concept store at the Stanford Shopping Center, Palo Alto that's controlled entirely by customers’ mobile phones. Created for the time-poor male who likes to shop for clothing (specifically jeans) quickly and efficiently it combines innovative in-store mobile applications and POS technology with traditional shopping. Hointer
InStyle and Monster Media made a statement with this fashion-savvy campaign that ran in New York City and Los Angeles. The interactive displays invited shoppers to create their very own custom Style Statement on a larger-than-life scale. Via multi-touch interaction, participants flipped through a virtual look
Specialising in design, branding, architecture, advertising and everything in between, Dutch creative agency …,staat presents a series of interactive window displays for Nike. Realised at Selfridges – London as a series of Nike-product-infused windows – the video shows a number of colorful and whimsical creations that seemingly magically
Last week Mattel unveiled the Barbie Digital Makeover Mirror at the International Toy Fair. The brand's latest innovation pairs an iPad with a vanity mirror for augmented reality play. Girls can try on different shades of lipstick, eye shadow and glitter without making a mess. The mirror
At RandC we're loving this beautiful installation by BMW that transformed cars travelling along 6th Avenue in Manhattan into futuristic BMW i3s and i8s. A smart execution that shows the future of interactive windows. This type of technology has huge potential for a range of retail
Retailers Superdry, LK Bennett, Adidas, Hugo Boss and Nicole Farhi are to install virtual changing rooms online. The virtual fitting rooms, supplied by Fits.me, are expected to launch with the retailers’ spring/ summer collections. Fits.me founder and chief executive Heikki Haldre said: “Returns are horribly damaging to
Business is brisk at 2pm on a Thursday afternoon in a popular new coffee shop in North London — a queue of customers snakes back from the fashionable granite-topped counter to the door. Everything about this place is designed to look individualistic and a little quirky:
On what many predict will be the busiest online shopping weekend of the year, eBay has opened a pop-up shop in London’s Covent Garden to promote itself as a destination for Christmas shopping. The shop doesn’t have any products on show, but instead uses QR codes