Panasonic has built a device to help people find the ideal cosmetics for their skin. Panasonic also happens to be a big beauty brand in Japan. With premium hairdryers, battery-powered face masks, steamers for the face and other stuff already in the market, it’s not just
1. Make it easy for the customer: Jeans store uses QR codes to cut the stress out of shopping Shopping can be a trial for some, and it’s a widely held belief that many men can find it more of a chore than women. Aiming to improve the experience
Karen Millen has launched a retail technology concept store in London’s Shoreditch neighbourhood, showcasing existing in-store technology alongside a range of the latest technologies coming soon. Called Nexpo, the pop-up by the British women's clothing retailer – which normally specialises in tailoring, coats and eveningwear –
Adobe revealed this week a plan to bring digital personalisation to the store. At the company’s annual marketing summit in Las Vegas this week, director of e-commerce Errol Denger said the new technology will integrate shoppers’ personal information with data-driven recommendations for a personalized offline
Samsung’s new 40,000 square foot digital playground in Manhattan’s Meatpacking District is an immersive brand experience like no other. Called ‘837,’ the store, which opened on Monday and is located at 837 Washington Street, does not actually stock merchandise (although customers may make onsite digital
While new technologies have certainly impacted the customer experience—digital and otherwise—they haven’t completely overtaken the physical retail experience for today’s shoppers. From price comparison and ‘best near me’ apps to digital try-on services, most customers are doing their due diligence and research prior to navigating through
While email has long ago settled in, messaging is still growing. Boston-based company InMoji can connect consumers to brands through messaging. Founded last year, the startup offers clickable icons — called InMoji — that live in a message and can connect you to, say, an offer from
In today’s landscape, where the blur between online and offline is the new normal for consumers, building a successful brick-and-mortar experience requires retailers to rethink how to make digital a core aspect of their physical stores. Mobile is the go-to technology to help bridge that gap.
An innovative start up is launching a try-before-you-buy service for online clothes shopping that allows customers to order from multiple retailers at once and try items on in a luxury customer lounge. Wilderooms, set to launch in September, will pay for the goods chosen by customers
Sainsbury’s has launched an innovative way to create a more streamlined and efficient pricing process in-store. They’re replacing the tedious paper labels with digital displays that can be changed on the fly and color-coded to indicate a special. The trial, which has started at the Sainsbury’s Local
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