Karen Millen has launched a retail technology concept store in London’s Shoreditch neighbourhood, showcasing existing in-store technology alongside a range of the latest technologies coming soon. Called Nexpo, the pop-up by the British women's clothing retailer – which normally specialises in tailoring, coats and eveningwear –
Lowes Hardware, have launched a customer assistant robot at the Orchard Supply Hardware store in San Jose. The trial aims to learn what sort of benefit a robot can provide in store. The robot has two large screens which people can interact with to search for
Macy’s is set to launch an in-store shopping assistant powered by artificial intelligence thanks to a new tie-up with IBM Watson via developer partner and intelligent engagement platform, Satisfi. Macy’s On Call, as it’s called, is a cognitive mobile web tool that will help shoppers get
First there was shoppable video where customers could add an item to the cart straight off a model’s back. By integrating ‘cinematographic commerce’ into their campaigns, brands saw an increase in conversion, engagement and click-through rates, meaning the ‘touch-to-buy’ model proved to be an effective marketing tactic. Fast-forward a
Adobe revealed this week a plan to bring digital personalisation to the store. At the company’s annual marketing summit in Las Vegas this week, director of e-commerce Errol Denger said the new technology will integrate shoppers’ personal information with data-driven recommendations for a personalized offline
Samsung’s new 40,000 square foot digital playground in Manhattan’s Meatpacking District is an immersive brand experience like no other. Called ‘837,’ the store, which opened on Monday and is located at 837 Washington Street, does not actually stock merchandise (although customers may make onsite digital
People have been shopping in-store since the beginning of civilisation – and online since the mid-1990s. With two decades of e-commerce under our belts, 2016 is a good time to look at how people are shopping online and in-store. Shopping patterns have shifted since the last
Oculus Rift app will let you to visit a virtual showroom before you buy. Analysts believe VR and AR will grow into a combined $4 billion business by 2018, driven by Google Cardboard and Samsung VR Gear. For entertainment, the implications of consumer VR sets are
Shop Direct has launched fully-personalised home pages that greet every customer to Very.co.uk in what the retailer believes to be a world-first. Visitors to the site see homepages that reflects their interests, so that twenty somethings who have looked for a party dress will see
Ralph Lauren, Restoration Hardware and even Microsoft are dialling up their flagship stores. This month, Microsoft throws its hat into the flagship ring with a 22,000+ square foot store on Fifth Avenue in Manhattan — a Windows counterpoint to the Apple Store glass cube, one of
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