Soundtrack Your Summer is a joint project by ASOS and Google Play to pair fashion items with in-theme sound. The music is provided by Google Play’s free radio available to the US and the songs are expertly matched to the trends soon to dominate the summer
An ad campaign for Google utilising NFC and QR codes has been rolled out by oOh!media at Sydney Airport. To promote the Google Play store, they placed NFC-enabled billboards in Sydney, Melbourne and Brisbane airports that let travellers select and interact with content, and pay
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