Having seen many of the award entries at this year’s Cannes Lions International Festival of Creativity, one of the standout pieces of work for me was Mercado Livre’s Call of Discounts campaign. It took home the Grand Prix in Entertainment for Gaming and was also
Schuh has teamed up with Google to take part in a location-based real world mobile phone game, where users cross between virtual and reality. Users playing the game called Ingress will be able to interact with ‘portals’ in Schuh retail stores in the UK and Ireland. Players can
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