Gap on Monday debuted its holiday marketing campaign centered around love and kindness. "All Together Now" stars musician Katy Perry and continues to build on the retail brand's philosophy of "modern American optimism," first introduced in September 2020. A 60-second hero spot depicts Perry going through her
In conjunction with World Mental Health Day, Sephora released social media guidelines targeting online hate and harassment through its Instagram page. It claims to be the first major retailer to publicly debut guidelines The "Hearts, Not Hate" guidelines were formed with anti-harassment organization Hollaback, a Sephora
ThredUp and Madewell on Thursday announced the launch of A Circular Store in the Williamsburg neighborhood of Brooklyn, New York, according to a joint press release by the companies. The store is open through Oct. 31. The location includes secondhand Madewell products sourced from ThredUp, and
This article was originally written by Cara Salpini for Retail Dive. Joining others in the outdoors space, Eddie Bauer has launched a rental gear program via Arrive Outdoors. The program ships rental gear and apparel directly to consumers within the contiguous U.S., including to a home, a hotel
Verishop is jumping on the virtual group hangout bandwagon. Social shopping platform Verishop released "Shop Party," a new iOS app feature that allows users to browse and shop together while video chatting, according to a Dec. 15 press release. A total of five users can join the party
Department store chain Kohl’s teamed up with Snapchat on an augmented reality virtual closet earlier this spring, enabling Snapchatters to browse clothes from home via the messaging application. Snapchat has updated Kohl’s digital showroom to include ath-leisure pieces, allowing Snapchatters to browse Kohl’s loungewear as they shelter-in-place and
In its aim to stay competitive among social platforms, Snapchat has launched a new string of high profile-fashion partnerships. Snapchat worked with Ralph Lauren in November and Jordan Brand in September on a number of initiatives, both on the main Snapchat app and on the Bitmoji
Snap's Partner Summit event in June, in which the company shows off its latest product updates and media partnerships, produced such a flurry of new innovations. Some of Snapchat's newer features, like the machine-learning based SnapML, are already being used by brands like Gucci for augmented
Walmart will run a first-of-its-kind shoppable livestream on TikTok in the U.S., part of the retailer's holiday marketing, the company announced via blog post. On Dec. 18, 10 of TikTok's top creators will participate in a one-hour variety show program called the "Holiday Shop-Along Spectacular." Social media personalities,
It goes without saying that the holiday season, like all others in 2020, will be anything but normal. When it comes to retail, uncertainty about consumer spend and decreased confidence in an ability to prepare has the industry on edge. What follows is an article shedding
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