Setting itself apart from ad campaigns consisting of “big headline fashion photographers and celebrities” is as integral to Ted Baker as its smart dresses and quirky styling. And the fashion brand, well-known for its unorthodox take on marketing, is continuing that charge with the launch of a
A new app by the clothing brand lets shoppers try on clothing without needing to step inside a store Say goodbye to long changing room lines! Gap has unveiled a new augmented reality app called DressingRoom by Gap that lets customers try on pieces of clothing without ever stepping
The brand has unveiled an AR experience that projects custom designs onto sneakers and makes them viewable to shoppers in real-time. Thanks to Nike, taking your sneaker aspirations to new heights may have just gotten significantly easier. The American sneaker giant has just unveiled a new,
One of the biggest opportunities for fashion retailers to create additional revenue is by targeting their existing customers via add-on sales. Although selling that expensive dress or pair of pants is a great way to add revenue, the profitability of that item is enhanced when
It's Saturday morning, and outside a Sydney Road shop in Melbourne, an eager queue waits patiently for the doors to open for business. But it's not brunch or a latte they're after - they're keen for Dejour Jeans. Nam Huynh, the man behind the operation, has
Online shopping has now reached a decade of maturity. We all use services like Amazon Subscribe & Save—and we do so through our phones, following advertisements we see on Facebook. Yet while the internet forever changed shopping, the physical retail environment lagged behind. That is until
Department stores are a way of life in the UK. It’s not surprising really given that many believe Harding, Howell & Co’s Grand Fashionable Magazine, opened in London in 1796, to be the world’s first department store. While there are now department stores from established names like
Let’s face it. Shopping for bras is the worst, and the process of actually finding one that fits is impossible. You can get measured five different places, be told you are five different sizes, and still find yourself pulling at the straps or tucking in
In an interesting rally of political support, UK fashion retailer New Look has got on board the revival of the #DumpTrump movement. Using it to empower their major female customer base, they're selling printed Tee's with the slogan: RESPECT WOMEN. #DUMPTRUMP. Posting videos on Instagram aswell as seeding
1. Make it easy for the customer: Jeans store uses QR codes to cut the stress out of shopping Shopping can be a trial for some, and it’s a widely held belief that many men can find it more of a chore than women. Aiming to improve the experience
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