New fitting room technology being tested at Nordstrom will make trying on clothes a surreal experience. The technology, which was developed by eBay, will include a touchscreen mirror that will track what items are brought into the room, and provide additional recommendations to the consumer. “Nordstrom and eBay
Shoppers are gearing up to spend for Christmas 2014, but when it comes time to ring up the purchases, many will have encountered innovative new strategies employed by retailers to make the gift-buying experience easier, more personalised, and a heck of a lot more digital. The retail
Tesco is seeking to take the stress out of finding Christmas presents by launching an app that trawls social media to generate gift ideas. Users of the ‘Secret Scan-ta’ app are invited to input the Twitter handle of the person they are buying the gift for
Clinique is opening its first UK standalone store next week that uses interactive pods and a ‘digital experience’ to engage shoppers. The store will house a series of interactive pods that will show shoppers what their skin will look like in the future. The 700 sq ft
Bloomingdale’s is targeting the tech community in Silicon Valley with a hi-tech department store featuring smart dressing rooms and mobile checkouts. The three-level store is spread across 125,000 sq ft and is designed to appeal to early adopters of technology and act as a testing ground
Logistics teams across the industry face a growing challenge of keeping up with the explosion of technology in the world of fashion retailing. Thirty years ago Bill Gates was seen by many as a dreamer when he forecast that there would be a computer in every
Booming Burberry! And we’re not just talking about the sheer size of the store, which challenges the Apple Empire down the road. We’re talking about the profound strategy embraced by Burberry to entertain each and every customer that walks into the flagship on London’s Regent
More and more companies are embracing the mobile habits of today’s shoppers, offering solutions for retailers to reinvent the in-store experience by allowing customers to scan items they’d like to try on with their smartphone or tablet, and sending them directly to the dressing room.
The recently opened Verizon flagship in the Mall of America, Minneapolis, signals a new approach to retail for the US telecommunications company. The playful space is a hub of interactivity. Written information and verbal explanations have been replaced by a series of engaging and entertaining activities.
Christmas is no longer just a time for giving. It’s also a time for adverts, Sales, and increasingly, innovation. Rebecca Thomson charts some of the best ideas to emerge in the past two months Retailers have well and truly leapt on the innovation bandwagon this year.
English