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1. Make it easy for the customer: Jeans store uses QR codes to cut the stress out of shopping Shopping can be a trial for some, and it’s a widely held belief that many men can find it more of a chore than women. Aiming to improve the experience
Karen Millen has launched a retail technology concept store in London’s Shoreditch neighbourhood, showcasing existing in-store technology alongside a range of the latest technologies coming soon. Called Nexpo, the pop-up by the British women's clothing retailer – which normally specialises in tailoring, coats and eveningwear –
Macy’s is set to launch an in-store shopping assistant powered by artificial intelligence thanks to a new tie-up with IBM Watson via developer partner and intelligent engagement platform, Satisfi. Macy’s On Call, as it’s called, is a cognitive mobile web tool that will help shoppers get
Adobe revealed this week a plan to bring digital personalisation to the store. At the company’s annual marketing summit in Las Vegas this week, director of e-commerce Errol Denger said the new technology will integrate shoppers’ personal information with data-driven recommendations for a personalized offline
Samsung’s new 40,000 square foot digital playground in Manhattan’s Meatpacking District is an immersive brand experience like no other. Called ‘837,’ the store, which opened on Monday and is located at 837 Washington Street, does not actually stock merchandise (although customers may make onsite digital
People have been shopping in-store since the beginning of civilisation – and online since the mid-1990s. With two decades of e-commerce under our belts, 2016 is a good time to look at how people are shopping online and in-store. Shopping patterns have shifted since the last
Oculus Rift app will let you to visit a virtual showroom before you buy. Analysts believe VR and AR will grow into a combined $4 billion business by 2018, driven by Google Cardboard and Samsung VR Gear. For entertainment, the implications of consumer VR sets are
Whether it be Starbucks rolling out mobile ordering to eliminate lines at locations around the United States, or Macy’s digitalising the fitting room experience, global retailers have passed the experimentation phase with their omni-channel presence. These companies have the capability to innovate within the physical
Wearable tech just got a bold new makeover thanks to retailer Topshop. Next Tuesday sees the high street giant launch a collection of colourful and quirky accessories that incorporate contactless payment technology, meaning you can swipe a wristband, keyring, phone case or sticker to pay for
Shop Direct has launched fully-personalised home pages that greet every customer to Very.co.uk in what the retailer believes to be a world-first. Visitors to the site see homepages that reflects their interests, so that twenty somethings who have looked for a party dress will see