English
Despite the convenience of online shopping, studies have shown that as many as half of all consumers still prefer to buy clothing in-store. Fit is a big part of that. It can often times be difficult for shoppers to gauge how well an item will
For startups, opening a real-world, physical store can seem a bit quaint. Who wants to deal with the sky-high rents charged in prime, urban locations, not to mention getting locked into a long-term lease? Well, a Y Combinator-backed company called Bulletin is looking to offer a
In an age where offline sales are declining while online is experiencing growth, it looks like one form of shopping in replacing the other. Alibaba’s AI fashion assistant thinks differently. It brings both worlds together by helping shoppers append in-store finds with what they can
Spectacles company Warby Parker recently updated its mobile app to include a novel implementation of Apple's face recognition technology exclusive to the iPhone X. The glasses app uses the smartphone's front-facing TrueDepth camera to map the user's face and create an ideal fit for a new
Embark on a heartwarming journey as Phillips unveils a poignant Mother's Day brandtail advertising campaign that taps into the boundless energy of motherhood. With a focus on the powerful spirit of maternal love, this campaign captures the essence of the special bond between mothers and
Ted Baker is embarking on an exciting pilot program that brings in-store stylists closer to its online shoppers, aiming to enrich its service offerings and enhance customer experiences. Collaborating with in-store stylists from five select Ted Baker stores nationwide, the lifestyle retailer is introducing a novel
In its continuous pursuit of establishing tangible touchpoints, Amazon, the leading online mega-retailer, is set to inaugurate a captivating pop-up bar in Tokyo, Japan. This strategic move underscores Amazon's ongoing foray into the realm of brick-and-mortar establishments. Notably, Amazon has successfully introduced bookstores and, more
Nike has launched an in-store service that lets people customise a pair of shoes and then manufactures them in less than 60 minutes. Upon entering the Nike By You Studio in New York, shoppers are given a pair of white Presto shoes embedded with sensors in the heel.
Fashion magazine Marie Claire and global payments company Mastercard have partnered to launch a concept pop-up shop. The Next Big Thing brings to life new innovations in fashion, beauty, entertainment, technology, and wellness. It offers consumers the opportunity to experience a new way to shop,
Are you an inspired shopper? A copy-cat shopper? Or do you simply shop on autopilot? That’s what eBay wants to know. eBay’s new central London pop-up concept space is interested in the science behind why we shop. And so, in the name of research I spent this