Samsung’s new 40,000 square foot digital playground in Manhattan’s Meatpacking District is an immersive brand experience like no other. Called ‘837,’ the store, which opened on Monday and is located at 837 Washington Street, does not actually stock merchandise (although customers may make onsite digital
People have been shopping in-store since the beginning of civilisation – and online since the mid-1990s. With two decades of e-commerce under our belts, 2016 is a good time to look at how people are shopping online and in-store. Shopping patterns have shifted since the last
Oculus Rift app will let you to visit a virtual showroom before you buy. Analysts believe VR and AR will grow into a combined $4 billion business by 2018, driven by Google Cardboard and Samsung VR Gear. For entertainment, the implications of consumer VR sets are
Just in time for Black Friday, there's a new type of retail store debuting in New York City. The New Stand, the brainchild of Andrew Deitchman, who co-founded agency Mother New York a dozen years ago before leaving in September, marries retail and media into
Retailers develop forward-thinking strategies that allow shoppers to optimise every store visit. Mobile has opened up the possibility to seamlessly bookmark, browse and buy across a wider variety of channels and platforms. It is increasingly necessary for brands to integrate technology and services offerings that help
While email has long ago settled in, messaging is still growing. Boston-based company InMoji can connect consumers to brands through messaging. Founded last year, the startup offers clickable icons — called InMoji — that live in a message and can connect you to, say, an offer from
Mona, a new app from former Amazon.com employees launching now, wants to put a personal shopper on your phone. While many mobile shopping apps today work to provide users with recommendations on new products or highlight popular trends, Mona takes things a step further with a feature it calls
In today’s landscape, where the blur between online and offline is the new normal for consumers, building a successful brick-and-mortar experience requires retailers to rethink how to make digital a core aspect of their physical stores. Mobile is the go-to technology to help bridge that gap.
Shazam is the most successful discovery app in the tech world with over 100 million active global users. Currently it offers a highly innovative service where it tracks music and most recently TV shows via the audio recognition functionality, allowing users to directly link out to
Creative agencies around the world are beginning to think about the implications of wearable technology across industries. Below is a concept from rehabstudio that points to the potential impact of the Apple Watch and technologies like it on retailers like Whole Foods. Rehabstudio’s activation personalizes interactions
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