The Christmas advertising season is upon us, but you’re not alone in thinking it feels earlier than usual. In the face of global supply chain problems coupled with fuel and driver shortages, some retailers are opting to drop their festive marketing earlier than they might have
Gap on Monday debuted its holiday marketing campaign centered around love and kindness. "All Together Now" stars musician Katy Perry and continues to build on the retail brand's philosophy of "modern American optimism," first introduced in September 2020. A 60-second hero spot depicts Perry going through her
3 rules for holiday 2021 success: Be first, be mobile, be flexible Given supply chain issues, retailers should promote what they know is in stock, writes Vincent DeSantis, director of Retail Facebook Business Group. There was a time not too long ago when all the best holiday
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