As more retailers move toward becoming digital-first, personalization and advanced analytics tools have ranked the highest in the list of tech investments retailers are making this year, according to a recent report from Forrester. Retailers are also investing in omnichannel fulfillment as shopping across various channels
Facebook is aiming to bring a kind of third dimension to the customers’ buying experience by bridging the gap between online and in-store shopping—and then giving them something more. The social media service is doing so with image, video and conversational commerce platforms that carve new
In today’s retail sphere, every brand is striving to lead the pack in e-commerce and m-commerce solutions, but the reality is that many brands are failing to provide the essence of a true 1:1 experience for their consumers. This focus on commerce is complimented by
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