As digital advertising becomes less reliable and more expensive, retailers are turning back to print to win over consumers during peak season. While the holiday season is full of many traditions like spending time with loved ones, baking sweet treats and decorating, buying gifts is among
Amazon's first-ever printed holiday shopping catalogue is here. It's making a print catalogue that will lay around people's houses during the holiday season so kids can learn about new toys and nag their parents to buy them. Amazon even left blank space up front for kids
Ikea is celebrating its 75th anniversary with limited-run Ikea Inspiration Experience events in New York and Chicago, according to a company news release. The pop-up events allow visitors to step inside room setups from Ikea’s 2019 catalog, as well as test their trivia knowledge, learn more about
Get out your crayons and mobile phones. The Toys 'R Us holiday catalogue drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time. "The Big Book, as we
Argos is launching catalogues that guide shoppers to interactive content on their smartphones as it continues on its multichannel march. The retailer has been ploughing investment into its digital offer over the past year and a paper catalogue, which uses image recognition technology, is the latest
With shoppable content, spreads that tell a story, and the integration of iTunes apps and music playlists, Crate & Barrel’s newly updated catalogues seem like miniature magazines. The retailer, known for its well-made, quality furniture and décor, seems to be taking a different approach to
Barneys opened its new interactive floor cafe, genes @ CO-OP, where shoppers can grab a meal while checking out what’s new and of note at Barneys on a digitized tabletop. The restaurant has room for just 30 diners, each of whom are spread across a communal table with a glass top under which there are 30 computer screens allowing diners to digitally order off the menu and scroll through Barneys’ digital content.
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