In these times of intense hardship and global pandemic, some retailers are responding by rolling up their sleeves, changing their working models and helping the cause. Others have been fast to pivot, finding new ways to connect with their customers and it's here I believe we will see the rise
From normalising discussions around mental health to embracing imperfection in a post Insta-perfect media landscape, the continuously transforming perspectives of millennials and Gen Zers on crucial issues are radically redefining brand-consumer relations. In a retail landscape saturated with attempts at authenticity, what can set brands apart
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