Burberry partnered with Google on an augmented reality (AR) shopping experience that is activated from mobile web search results, per an announcement. Shoppers who use Google Search on their smartphones to search for the Burberry Black TB bag or Arthur Check Sneaker can click on an image
In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail. Augmented reality’s accessibility—based on the mobile camera people already have in their pockets—makes it a valuable medium for online shopping and content marketing that
Facebook is aiming to bring a kind of third dimension to the customers’ buying experience by bridging the gap between online and in-store shopping—and then giving them something more. The social media service is doing so with image, video and conversational commerce platforms that carve new
Whether it’s navigating busy aisles during a sale or queuing up to try on jeans in unflattering changing rooms, shopping can be a tiring and arduous task. But a raft of new technology is changing this by making it easier, more sociable and fun to part with
The U.S. retail market has been responding to the rapid growth of Amazon over the last few years. Most retailers have struggled to respond fast enough with a retail market that is scattered with casualties. Amazon has been on an upward trajectory and doesn’t look
Nordstrom has opened its first full-line flagship in New York City — and its first-ever freestanding men’s store. Located in mid-town Manhattan, the three-level, 47,000-sq-ft. Nordstrom’s Men’s store combines a differentiated merchandise assortment across all categories, custom products, and wide range of services that seek to
Once the mirage on the retail horizon, augmented and virtual reality technologies are getting closer and could prove to be an effective lure for keeping shoppers in their stores while also enabling them to shop online. Global fashion brand Zara has released an app that enables
Sometimes when looking forward it’s good to take a peek over your shoulder as well. There’s a lot that can be learnt from what’s come before, whether it’s triumphs, mistakes, or hints of what might be the next big thing. With that in mind we’ve
Innovations are born each day, but how to apply them is another story. In this feature we take a look at the top 50 innovations from outside the retail industry that might just shed some light on what’s next for retail. See how diverse industries from
Shopping is taking a futuristic turn with augmented reality (AR) shopping. Osterhout Design Group (ODG) has collaborated with Mastercard and Qualcomm to introduce a revolutionary way for shoppers to navigate their shopping experience, whether from the comfort of home or in-store, eliminating the need to
English