Asos has launched its first ever rental edit on marketplace platform Hirestreet. The collection spans over 180 different women’s occasionwear outfits and is available in various sizing options. The edit includes wedding guest, bridal and bridesmaid dresses from Asos’ in house brands – Asos Design, Asos Edition and
Asos has launched a new visual tool to help customers search 85,000 product lines. The etailer has rolled out Style Match globally, a tool it first launched for UK iOS app users last year. It allows customers to upload a photo to the app and instantly search
Soundtrack Your Summer is a joint project by ASOS and Google Play to pair fashion items with in-theme sound. The music is provided by Google Play’s free radio available to the US and the songs are expertly matched to the trends soon to dominate the summer
Asos has begun testing a feature called Asos Recommendations that will suggest products from brands and categories consumers already shop from. Customers taking part in the trial completed a survey to find out the products they are interedted in, they are then shown recommendations based on
Asos boss Nick Robertson was boasting about its latest innovations yesterday as he unveiled a 19% jump in pre-tax profit. Personal stylists, Buy the Look capabilities - which encourages shoppers to buy a whole outfit - and Asos Fit, its virtual changing room, were just some
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