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This is one of the best examples of human interaction and great retail I've seen in a long time. Especially in this tough category, after all how many real car salespeople have lines like this: "Let me show you the Volvo that saved my life." But
This April, John Lewis will be celebrating the nation's favourite things, pastimes and quirks with a summer long campaign that will shine a spotlight on the best of British life, design and culture. It will include a 'Summer Season' series of events and workshops that
Setting itself apart from ad campaigns consisting of “big headline fashion photographers and celebrities” is as integral to Ted Baker as its smart dresses and quirky styling. And the fashion brand, well-known for its unorthodox take on marketing, is continuing that charge with the launch of a
For Baby Boomers, keeping up with the Joneses was all about tangible, material goods: the swankiest new car, a cutting-edge TV and top-of-the-line home appliances. Their community, composed of neighbours, close friends and colleagues, shaped the purchases that defined status and success. Today, though, spending priorities
From Mrs Claus to Buster the Boxer, television viewers have been besieged in recent days by retailers putting their 2016 Christmas ads on display. Most of the hype usually surrounds the offering from John Lewis, but there is plenty of competition out there. So strap yourself in, grab
Lowes Hardware, have launched a customer assistant robot at the Orchard Supply Hardware store in San Jose. The trial aims to learn what sort of benefit a robot can provide in store. The robot has two large screens which people can interact with to search for
The major problem with connected devices is that their value is not always apparent and can only be seen when in use. Last summer, Target launched a concept retail space in San Francisco called Open House, with the goal to better understand how to display
Supermarket giant Aldi UK has now entered the Christmas ad race and it’s making everyone cry… with laughter. The cheeky discount store has launched a pretty funny spoof of the tear-jerker ‘Man On The Moon’ ad that John Lewis released earlier this month and everyone, understandably, thinks it’s
Just in time for Black Friday, there's a new type of retail store debuting in New York City. The New Stand, the brainchild of Andrew Deitchman, who co-founded agency Mother New York a dozen years ago before leaving in September, marries retail and media into
Katy Perry has unveiled rainbow-coloured hair and dressed up as a sexy Christmas fairy for H&M's festive campaign. The 31-year-old pop princess can be seen dancing around with gingerbread men, toy soldiers and candy canes in the uplifting film for the high-street chain. But the American songstress