Snapchat has revealed its most inspiring augmented reality campaigns of 2020. In a blog post, the social platform described 2020 as “a year of the unexpected and the unprecedented, from stay-at-home orders to major shifts in consumer behaviour and in how brands, businesses and organisations operate. … This year more
Snap's Partner Summit event in June, in which the company shows off its latest product updates and media partnerships, produced such a flurry of new innovations. Some of Snapchat's newer features, like the machine-learning based SnapML, are already being used by brands like Gucci for augmented
In an unpredictable year it's hard to see what's on the immediate horizon — particularly when it comes to consumer spending habits. 2020 has been full of wild cards. In years past, forecasting for the last quarter of the season seemed, comparatively, like a much more
As retailers across the world try to figure out how to make socially distanced shopping work, many are turning to tech to help tackle the challenges of Covid-19. One retailer though may have already had the tools needed to thrive in this new shopping world. For years,
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