Leading fashion specialty retailer Nordstrom is expanding its ‘Reserve Online & Try In Store’ service to almost 40 stores across the USA, following a pilot in six stores. Customers will be able to pick items online and then go to their nearest Nordstrom store to try them on in person. This new service aims to combine the convenience of shopping online with an efficient and personalized in-store experience.

Customers can use ‘Reserve Online & Try In Store’ through the Nordstrom mobile app. They will receive a text notification when their items are ready, and another one when they arrive in the store to let them know where they can find their dedicated dressing room.

The pilot of ‘Reserve Online & Try In Store’ took place in six Washington state stores in the fall of 2016. 80% of customers who tried the service continued to use it multiple times. Nordstrom plans to keep expanding the service to more stores over the next year.

Shea Jensen, senior vice president of customer experience at Nordstrom, said in a press release:

“We’re thrilled to expand our Reserve Online & Try In Store service to provide a better experience for customers shopping with Nordstrom – whether that’s online, in-store or a combination of both. Many of our customers like to feel and try on clothes and shoes before they purchase them and we’re excited to offer them a more convenient way to do so.”

Nordstrom