New Balance have opened the doors to its first ever Pub, ‘The Runaway’, where the currency used is miles run and logged on Strava.

New Balance and Strava have teamed up to launch four challenges, focused around marathon training milestones for runners taking on a Spring marathon. When runners join the Strava challenge, they’ll receive a Runaway Card, which they can add to the wallet on their phone. The card will automatically fill up with the miles they’ve run, and can be used to exchange miles for pints in the pub. Amazing.

The Runaway is located on Charing Cross road in London, and is part of New Balance Everybody’s Race campaign, supporting marathon runners through their training.

Upstairs at The Runaway, you’ll find a fully stocked bar and pub setting, yet if you want to also use this as a strength training session, downstairs, runners will find a gym and weights area to stretch and work out.

Challenge 1 at The Runaway –

Run 40 Miles for Pints
To be redeemed on either 24 February or 3 March 2019:

50% Badge: 2 x drinks each for you and a friend.

100% Badge: 3 x drinks each for you and a friend.

Challenge 2 at The Runaway –

Run 13 Miles for Pints
To be redeemed on either 10 or 17 March 2019:

50% Badge: 2 x drinks each for you and a friend.

100% Badge: 3 x drinks each for you and a friend.

Challenge 3 at The Runaway –

Run 60 Miles for Pints
To be redeemed on either 24 or 31 March 2019:

50% Badge: 2 x drinks each for you and a friend.

100% Badge: 3 x drinks each for you and a friend.

Challenge 4 at The Runaway –

Run 10k for Pints
To be redeemed on either 14 or 21 April 2019:

50% Badge: 2 x drinks each for you and a friend.

100% Badge: 3 x drinks each for you and a friend.

Samantha Matthews, Senior Marketing Manager at New Balance UK & Ireland said; “We’re excited to open our very first New Balance pub and look forward to welcoming runners to the bar to exchange their miles for pints. The Runaway pub brings our Everybody’s Race campaign to life and aims to empower runners throughout their weeks of training, offering an escape and reward when needed and a hub for the running community to come together and support each other.”

Find out more about The Runaway pub here. Only the first 300 people for each challenge will receive a “Prize”.

Via Runners World