Start Today may not be a household name around the world yet, but the retailer is huge in Japan. It’s best known for operating Zozotown, Japan’s largest fashion e-commerce marketplace, which played host to a couple billion dollars worth of transactions. This year, Start Today officially
It's been another weird week in retail. Van Heusen launched a campaign with the UFC, Balenciaga got sued by a souvenir shop and Walmart ceded its toy manufacturing to a 6-year-old! The most interesting story of which is: Van Heusen squares off with the UFC Whoever said the clothes
Ikea is celebrating its 75th anniversary with limited-run Ikea Inspiration Experience events in New York and Chicago, according to a company news release. The pop-up events allow visitors to step inside room setups from Ikea’s 2019 catalog, as well as test their trivia knowledge, learn more about
Athleta bucks 'girls in sports' stereotypes with back-to-school push. The brand aims to boost girls' confidence and promote sports leadership in its first campaign targeting young teenagers. Facing a crowded athleisure market, women's retailer Athleta is honing in on a younger demographic to differentiate itself from competitors
Like many countries, Germany has a problem with a gender pay gap. According to a report by the German Federal Office of Statistics, the unadjusted gender pay gap in that country is 21 percent. That is, women are paid 21 percent less for doing the
Fashion has a history of fetishising the launderette. A model perching in the drum of a supersize machine, with slick clothing and makeup in contrast to the stark backdrop of the public launderette, is a look-book staple. But running them has not historically been in
Despite the convenience of online shopping, studies have shown that as many as half of all consumers still prefer to buy clothing in-store. Fit is a big part of that. It can often times be difficult for shoppers to gauge how well an item will
Discover the highlights of the Christmas 2017 retail ad landscape in our comprehensive round-up. Explore a collection of creative store experiences and ingenious marketing approaches that defined the holiday season. From innovative pop-up shops to tech-forward facial recognition features, lets take a closer look at
“We are the controllers of the funfair, of the rabbit hole
Embark on a heartwarming journey as Phillips unveils a poignant Mother's Day brandtail advertising campaign that taps into the boundless energy of motherhood. With a focus on the powerful spirit of maternal love, this campaign captures the essence of the special bond between mothers and
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