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Like many countries, Germany has a problem with a gender pay gap. According to a report by the German Federal Office of Statistics, the unadjusted gender pay gap in that country is 21 percent. That is, women are paid 21 percent less for doing the
Fashion has a history of fetishising the launderette. A model perching in the drum of a supersize machine, with slick clothing and makeup in contrast to the stark backdrop of the public launderette, is a look-book staple. But running them has not historically been in
Despite the convenience of online shopping, studies have shown that as many as half of all consumers still prefer to buy clothing in-store. Fit is a big part of that. It can often times be difficult for shoppers to gauge how well an item will
Discover the highlights of the Christmas 2017 retail ad landscape in our comprehensive round-up. Explore a collection of creative store experiences and ingenious marketing approaches that defined the holiday season. From innovative pop-up shops to tech-forward facial recognition features, lets take a closer look at
“We are the controllers of the funfair, of the rabbit hole
Embark on a heartwarming journey as Phillips unveils a poignant Mother's Day brandtail advertising campaign that taps into the boundless energy of motherhood. With a focus on the powerful spirit of maternal love, this campaign captures the essence of the special bond between mothers and
One unparalleled examples of retail excellence is in Peak Performance's innovative Virtual Free Stores. This revolutionary campaign seamlessly blends cutting-edge technology and creative retail tactics, providing an innovative shopping experience. Peak Performance leverages these advancements to enhance customer engagement, redefine convenience, and set new standards
Graphene is a ‘wonder molecule’ composed entirely of carbon atoms… Extracted from graphite, the material used in pencils, its unique composition gives it remarkable properties. It conducts electricity better than copper; it is stronger but lighter than steel; and it is impermeable to gases. Its benefits are
This is one of the best examples of human interaction and great retail I've seen in a long time. Especially in this tough category, after all how many real car salespeople have lines like this: "Let me show you the Volvo that saved my life." But
This April, John Lewis will be celebrating the nation's favourite things, pastimes and quirks with a summer long campaign that will shine a spotlight on the best of British life, design and culture. It will include a 'Summer Season' series of events and workshops that