Does the prospect of hosting fill you with home shame?

Ikea tackles this phenomenon with its first-ever Christmas ad, an irreverent take on the typically sentimental campaigns of the season. As a couple who are expecting dinner guests survey their messy flat, inanimate objects come to life and taunt them about the state of their home through an original grime track, performed by MC D Double E. In the end, they silence their imaginary critics by sprucing up their home with Ikea products, with a toy dinosaur even complimenting their efforts.

Via Campaign