Ted Baker  is embarking on an exciting pilot program that brings in-store stylists closer to its online shoppers, aiming to enrich its service offerings and enhance customer experiences.

Collaborating with in-store stylists from five select Ted Baker stores nationwide, the lifestyle retailer is introducing a novel way for shoppers to interact and consult with experts through chat functionalities.

This initiative, facilitated by cutting-edge technology from Hero, signifies Ted Baker’s commitment to harnessing its multichannel potential to the fullest. By extending personalized services to online customers that mirror the in-store experience, the brand not only sets itself apart but also strives to optimize staff productivity during all business hours.

Unlike AI-driven solutions, this strategic move underscores the importance of human interaction in Ted Baker’s service ethos. As the trial unfolds, the brand plans to expand the program based on its success, opening up a world of possibilities for seamless online and offline shopping synergy

AI-pioneering etailer Shop Direct’s outgoing boss Alex Baldock has spoken about his ambition for Shop Direct to match Bond Street levels of service through the use of chatbots.

Ted Baker reported its usual market-beating results at its interims yesterday, with profits and sales rising as demand increased in Asia and the US and ecommerce sales shot up 43.8%.

The upmarket fashion retailer posted a 12.7% boost in pre-tax profit to £24.2m in the 28 weeks to August 12, and a 14% surge in group revenue to £295.7m.

It opened two new US stores and new stores in the UK, China and France, as well as licensee openings in countries including Australia, Kuwait, Lebanon and Mexico.

Via RetailWeek