Shopping is taking a futuristic turn with augmented reality (AR) shopping. Osterhout Design Group (ODG) has collaborated with Mastercard and Qualcomm to introduce a revolutionary way for shoppers to navigate their shopping experience, whether from the comfort of home or in-store, eliminating the need to sift through racks. With ODG’s R-9 smartglasses, shoppers gain instant access to intricate details about items without physical interaction, effortlessly curating complete outfits. The AR glasses are backed by Qualcomm’s advanced iris scanning technology and facilitated by Mastercard’s seamless payment solutions. Furthermore, the online inventory offers a glimpse of additional clothing items, ones that may have outgrown the confines of the physical store.

The AR shopping experience is definitely something new. But the world is moving towards making processes more convenient, and it won’t be a surprise if shoppers would prefer this complete digital shopping experience.

ODG, PSFK