ebay inc. and rebecca minkoff unveil the future of retail shopping through a digitally ‘connected store’ located in soho, new york city. the shop on Greene Street showcases the all-new consumer experience that merges online and physical shopping in an intersection of ecommerce and technology. the ‘connected wall’ features a mirrored display that shows videos and motivational content, and enables interaction as shoppers can touch the surface to request associates to prepare fitting rooms, order drinks and even change the environment’s lighting.

Using RFID technology the ‘connected walls’ recognise all items in the room and identifies other sizes and colours that are available to the consumer. this creates an environment tailored for the customer’s needs and even works alongside the Rebecca Minkoff iOS smartphone app that offers options built around the user’s profile. following the first ‘connected store’ in NYC, others will appear on the streets in San Francisco and Los Angeles in 2015.