Clothing retailer Uniqlo is known for simple, comfortable designs that are easy to wear and easy to buy. Now the shopping experience promises to be a lot easier, with the help of a new voice-activated digital assistant, Uniqlo IQ. Using the Google Dialogflow conversational interface, Uniqlo
Nike considers it a way to make your cellphone "the ultimate shopping companion." And it's a big part of the company's answer to the seismic shift to online shopping. The sportswear giant recently launched new features on its signature Nike + app designed to "elevate" the
Tommy Hilfiger has developed a new line of clothing embedded with smart Bluetooth chips that link to a new mobile app and game from the brand, and allow wearers to earn rewards points as they move among different locations, according to an Adweek story and multiple other reports. Items
In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail. Augmented reality’s accessibility—based on the mobile camera people already have in their pockets—makes it a valuable medium for online shopping and content marketing that
Facebook is aiming to bring a kind of third dimension to the customers’ buying experience by bridging the gap between online and in-store shopping—and then giving them something more. The social media service is doing so with image, video and conversational commerce platforms that carve new
Billie Whitehouse is a self proclaimed Haptic Fashionista. From designing 'Funderwear' that connects couples in long distance relationships, to 'Navigate' fashion that literally directs you around a city, she is putting haptic technology firmly on the fashion map.
The U.S. retail market has been responding to the rapid growth of Amazon over the last few years. Most retailers have struggled to respond fast enough with a retail market that is scattered with casualties. Amazon has been on an upward trajectory and doesn’t look
The world of fashion retail is wider than most. From luxury to discount, and fast fashion to handmade, fashion is never one-size-fits-all. And this means that retailers’ strategies can’t be either. The way we buy fashion is also changing. The physical store is still an important
According to a study by Juniper Research, global spend on artificial intelligence or AI is expected to increase from an estimated $2 billion in 2018 to $7.3 billion per year by 2022. Pair that with the fact that, according to PointSource, 34% of consumers will
Once the mirage on the retail horizon, augmented and virtual reality technologies are getting closer and could prove to be an effective lure for keeping shoppers in their stores while also enabling them to shop online. Global fashion brand Zara has released an app that enables
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