At 6 p.m. in mid-March, Yu Chanyao started her livestream show on Alibaba’s e-commerce platform Taobao, but she wasn’t quite ready. Yu, better known by her stage name Songzi, applied lipstick, curled her hair and spoke to the production crew while staring at her cellphone. Once she saw usernames
Almost half (44%) of Generation Z has made a purchase decision based on a recommendation from a social influencer, compared with 26% of the general population, researcher Kantar found in a consumer study shared with sister publication Mobile Marketer. Seventy percent of Gen Zers follow
Burberry partnered with Google on an augmented reality (AR) shopping experience that is activated from mobile web search results, per an announcement. Shoppers who use Google Search on their smartphones to search for the Burberry Black TB bag or Arthur Check Sneaker can click on an image
EBay last week introduced Image Cleanup, a computer vision tool, which removes the background of a seller's listing photo and replaces it with a white background. The feature, which aims to optimise listings for Google Shopping, is currently available in the U.S., U.K., Germany and Australia,
Retailer T.J. Maxx debuted a new multicity interactive game built around the idea of "Maxximizing," which is used in the brand's messaging to convey that shoppers don't need to sacrifice quality or price to find items that are right for them, according to a news release. T.J.
Online marketplace Bluefly and startup NeWants are partnering to sell limited-availability products through an interactive, gamified flash page where shoppers can earn discounts of up to 95% by sharing the product page through their social networks, according to a NeWants press release. Once per day, shoppers will be given
Retailers have commonly used AR tech in applications that, for example, help customers visualise what furnishings will look like in their houses. They've also sued them for facial recognition and to create media-rich 3D experiences for shoppers. Walmart has developed an AR use that it hopes will save customers
Whether its apparel or health services companies, brands are using their relevant data findings to create personal relationships with consumers. Brands are increasingly focused on expanding offerings for male consumers. They are using demographic data to understand their shoppers and deliver customised products and services online. Brands
Clothing retailer Uniqlo is known for simple, comfortable designs that are easy to wear and easy to buy. Now the shopping experience promises to be a lot easier, with the help of a new voice-activated digital assistant, Uniqlo IQ. Using the Google Dialogflow conversational interface, Uniqlo
Nike considers it a way to make your cellphone "the ultimate shopping companion." And it's a big part of the company's answer to the seismic shift to online shopping. The sportswear giant recently launched new features on its signature Nike + app designed to "elevate" the
English