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D&G Send Drones Down the Runway: Where Fashion Meets Innovation In Retail

It’s 2018, and as further proof that we’re already living in the future, what’s more fashionable than drones? Drones with handbags, according to Italian luxury fashion house Dolce & Gabanna, which sent a bunch of

It’s 2018, and as further proof that we’re already living in the future, what’s more fashionable than drones? Drones with handbags, according to Italian luxury fashion house Dolce & Gabanna, which sent a bunch of flying drones down its runway during the house’s fashion show in Milan on Sunday.

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Audience members were asked to turn off Wi-Fi on their phones, as well as any personal hot spots. The show was also 45 minutes late to start, and now we know why.

Seven or so drones flew down the runway, each carrying a leather and jewel-encrusted handbag from the company’s latest Fall Winter 2018/19 collection. Once the drones were done, human models returned to show off D&G’s clothes, proving that perhaps humans aren’t obsolete after all.

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Via The Verge and CNBC