The following ideas explore three very specific ways that Starbucks can transform its current experiences. Each of these ideas has an overarching exploration of the

Etail giant Amazon has plans to open its first physical store in time for Christmas and has picked central New York for the trial. The

A menswear brand is seeking to create what it calls the store of the future, where technology will be used to tailor the shopping

The fashion brand is launching a new service that lets people try on items and wear them for a day prior to purchasing.   GU, a

Uniqlo is now offering customers the opportunity to make their own T-shirts through their smartphones. Previously, the retail chain has collaborated with celebrities and

Selfridges’ Fragrance Lab is the department store’s latest retail theatre extravaganza, designed to draw shoppers into the world of perfume and collect data on

Creating an experience is no longer left to the big flagship stores. Eateries all over the world are starting to provide more than simply

Adidas has opened an interactive sports stadium format store in Kent’s Bluewater shopping centre where customers enter to sounds of a cheering crowd. The sports