Selfridges’ Fragrance Lab is the department store’s latest retail theatre extravaganza, designed to draw shoppers into the world of perfume and collect data on

Creating an experience is no longer left to the big flagship stores. Eateries all over the world are starting to provide more than simply

Adidas has opened an interactive sports stadium format store in Kent’s Bluewater shopping centre where customers enter to sounds of a cheering crowd. The sports

Reuters reported last Friday that Amazon launched a new innovation named Amazon Dash. It allows users to add groceries to their online shopping lists in

One after my own heart, back in my hometown, Brighton’s Churchill Square shopping centre has become the first in the UK to launch an augmented

The BITE LIP LAB in New York’s SoHo, embraces co-creation to deliver each customer with their own signature lipstick. The highly interactive service sees

It’s New York Fashion Week again and this time around forward-thinking retailer Opening Ceremony has launched a mega pop-up shop with surprises in store. The

We’ve seen many branded vending machine executions in the past two years that ask passersby to trade Facebook likes for Pepsi, yawn for a