Another retail campaign that piqued my interest at this year's Cannes Lions International Festival of Creativity, was Oreo’s “Name This Oreo” by VML. It

Having seen many of the award entries at this year’s Cannes Lions International Festival of Creativity, one of the standout pieces of work for

If you’ve ever stood in a store and wished someone would just tell you what to buy — this one’s for you. Skechers has just

Anyone who works anywhere within the retail industry should be not only intrigued, but all over TikTok Shop. And here’s why. TikTok Shop was the fastest-growing

Retail never stands still. The way we shop is evolving at lightning speed, shaped by new technology, shifting habits, and changing expectations. Whether it’s

H&M is embarking on a groundbreaking initiative by integrating artificial intelligence (AI) into its advertising campaigns through the creation of "digital twins", that is,

Warby Parker’s newly redesigned Greene Street flagship in SoHo is a bold reimagining of what a retail space can be. More than a store,

Christmas 2024 has seen the arrival of some enchanting, heartfelt, and humorous holiday ads from big brands around the world. Here’s a roundup of