IKEA Norway’s latest campaign, “Made for Life,” is one of those rare retail campaigns that stops you in your tracks, not because it’s glossy

Louis Vuitton are redefining the concept of a concept store. Their magnificent new Louis Vuitton concept store in Shanghai is a visual masterpiece, an

Another retail campaign that piqued my interest at this year's Cannes Lions International Festival of Creativity, was Oreo’s “Name This Oreo” by VML. It

Having seen many of the award entries at this year’s Cannes Lions International Festival of Creativity, one of the standout pieces of work for

If you’ve ever stood in a store and wished someone would just tell you what to buy — this one’s for you. Skechers has just

Anyone who works anywhere within the retail industry should be not only intrigued, but all over TikTok Shop. And here’s why. TikTok Shop was the fastest-growing

Retail never stands still. The way we shop is evolving at lightning speed, shaped by new technology, shifting habits, and changing expectations. Whether it’s

H&M is embarking on a groundbreaking initiative by integrating artificial intelligence (AI) into its advertising campaigns through the creation of "digital twins", that is,