The fashion brand is launching a new service that lets people try on items and wear them for a day prior to purchasing.   GU, a

Uniqlo is now offering customers the opportunity to make their own T-shirts through their smartphones. Previously, the retail chain has collaborated with celebrities and

Selfridges’ Fragrance Lab is the department store’s latest retail theatre extravaganza, designed to draw shoppers into the world of perfume and collect data on

Creating an experience is no longer left to the big flagship stores. Eateries all over the world are starting to provide more than simply

Adidas has opened an interactive sports stadium format store in Kent’s Bluewater shopping centre where customers enter to sounds of a cheering crowd. The sports

Reuters reported last Friday that Amazon launched a new innovation named Amazon Dash. It allows users to add groceries to their online shopping lists in

One after my own heart, back in my hometown, Brighton’s Churchill Square shopping centre has become the first in the UK to launch an augmented

The BITE LIP LAB in New York’s SoHo, embraces co-creation to deliver each customer with their own signature lipstick. The highly interactive service sees