The density of pedestrian traffic on the sidewalks of New York City make it an optimal place to grab attention with an eye catching

Chocoholics, ice cream lovers, Magnum addicts listen up!!

Louis Vuitton has opened its first in-store atelier at its Soho location in NYC, located in the space next to the store’s travel accessories room. To showcase the brand’s dedication to craftsmanship, artisans are handpainting shoppers’ initials onto bags and hot-stamping leather goods.