Amazon is testing a new artificial intelligence (AI) feature called "Interests," designed to enhance the online shopping experience by providing personalised product recommendations based

H&M is embarking on a groundbreaking initiative by integrating artificial intelligence (AI) into its advertising campaigns through the creation of "digital twins", that is,

This Ramadan, Sephora Middle East is elevating Dubai's festive spirit by introducing immersive pop-up experiences across the city. By transforming iconic locations into vibrant

Warby Parker’s newly redesigned Greene Street flagship in SoHo is a bold reimagining of what a retail space can be. More than a store,

The iconic retail giant has confirmed it will ‘bring the decks’ and host an unexpected event after a social media push from a well-known

Mecca launches new experiential concept store in Melbourne

Art is having a real moment in retail right now. From new store openings to in-store installations and even branded exhibitions

This article was first published on Retail Dive. Written by Christopher Sarne, senior director of product management strategy.   The global pandemic shined a spotlight once again