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Helen James 604POSTS

helen.james@rhubarbandcustard.com.au

Research into social media and retail has shown that Facebook dominates in socially driven shopping, while Pinterest drives the highest average order value.   Key findings: Facebook

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Marks & Spencer is set to unveil a host of new innovations in its second biggest store in the UK.   The 151,000 sq ft store

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It might seem strange to some but one way to get your look book noticed above all others is to, well, make it more

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Attention, shoppers. IBM has unveiled an augmented reality mobile app that lets you pan store shelves with your smartphones to receive personalized product tips,

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Domino’s Pizza newest campaign asks users to design a delivery vehicle that not only looks great, but is also able to efficiently maintain the

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To celebrate London's Olympics this year, adidas debuted a concept shoe that enables wearers to read Twitter updates directly on the sneakers. The “Social

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  Levi's have partnered with TBWA to increase exposure to their brand and appeal to Hong Kong youth culture creating ‘Levis Summer Hotline,’ a seemingly

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  Following it's interactive wall in South Korea last year, UK supermarket Tesco has set the bar high in online grocery innovation with a new

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Cafe Joe is one of the biggest coffee chains in Israel, and has recently launched an interactive advertisement in local newspapers. The print ad

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