Attention, shoppers. IBM has unveiled an augmented reality mobile app that lets you pan store shelves with your smartphones to receive personalized product tips,

Domino’s Pizza newest campaign asks users to design a delivery vehicle that not only looks great, but is also able to efficiently maintain the

To celebrate London's Olympics this year, adidas debuted a concept shoe that enables wearers to read Twitter updates directly on the sneakers. The “Social

  Levi's have partnered with TBWA to increase exposure to their brand and appeal to Hong Kong youth culture creating ‘Levis Summer Hotline,’ a seemingly

  Following it's interactive wall in South Korea last year, UK supermarket Tesco has set the bar high in online grocery innovation with a new

Cafe Joe is one of the biggest coffee chains in Israel, and has recently launched an interactive advertisement in local newspapers. The print ad

Upstart yoghurt brand Chobani have just opened the doors of a new retail experience that they hope to roll out across the US. PSFK

The latest celebrity ad for the iPhone 4S virtual assistant Siri features film director Martin Scorsese (Taxi Driver, Goodfellas) in the back of a

German shoe retailer Goertz installed virtual stores in public places like train stations to bridge the physical/digital gap and reach more consumers. Using Microsoft