DDB Paris recently came up with a nice idea for increasing test drives for MINI.   10 new stores were opened in Paris, but instead of

The biggest challenge for the e-commerce apparel category is the lack of a fitting room that allows online shoppers to “try before they buy”.   Fits.me,

Tesco, the UK's largest retailer, has launched virtual window shopping for its F&F range at three of its stores in London.   By teaming up with technology

Usually public toilets, and chemical toilets in particular, never reserve nice surprises. You get in, and you try to get out as soon as

Facebook is constantly absorbing our real-life data that we contribute to the social network, but one Brazilian clothing store is taking Facebook’s data and

These new interactive tables are being trialled in the US as part of retail display project. When shoppers place their hands under the light or

I absolutely love this store design. True to it's core values and offering a sensory appeal that so many high street stores lack.   The wonderful

Via MDG

  IKEA is making its move into the mobile shopping game by piloting a new app in Canada that aims to enhance the customer experience.

  Elle has launched a shoppable trend guide on Facebook in the latest of several ecommerce initiatives within the magazine industry.   The guide, embedded as a tab