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Helen James 580POSTS

helen.james@rhubarbandcustard.com.au

  IKEA is making its move into the mobile shopping game by piloting a new app in Canada that aims to enhance the customer experience.

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  Elle has launched a shoppable trend guide on Facebook in the latest of several ecommerce initiatives within the magazine industry.   The guide, embedded as a tab

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Instead of adding another “happy birthday!” comment to your friends’ Facebook walls, a startup called Wrapp wants you to post a free gift certificate

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Forgot your card? No need to worry as LAKS has launched a range of hi-tech watches that can be used to pay for small

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    It certainly gives a new meaning to the phrase ‘window shopping,’ Bloomingdale’s has replaced its traditional window displays with interactive sunglasses shops. Now, instead

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Online retail startup Ditto has developed a 3D virtual fitting room to help you find the perfect pair of glasses to suit your face.

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Many talk about it, some execute individual bits of it but could seldom do we see retailers embracing many aspects of modern technology in one store.   Tesco is trialling

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Often lost in the montage of mainstream trends are hidden gems waiting for the right moment to shine. Finally, that moment is now here

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What's in a brand name? Well, it turns out, a lot. Did you know that people rate the identical beverage as tastier when it's

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Forever21 Times Square Billboard from space150 on Vimeo.   When a popular fashion brand moves into an iconic location in the world’s most famous square, it

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